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What is click fraud of advertisements

Click fraud refers to one of the types of online scams. Interested parties, such as competitors or intruders, make false clicks on advertising links (Pay Per Click) and spend the advertising budget. There are manual and automatic click frauds, the latter occurs, when actions of clickers are imitated through special programs.

Examples of click fraud

  • Technical clicks – the search engines follow the links for indexing the website’s content.
  • Clicks from advertisers – the advertisers click on their own contextual ads to increase their click-through-rate (CTR).
  • Clicks from competitors – the competitors follow the links from contextual ads for the purpose of reducing the advertising budget.
  • Clicks from unscrupulous webmasters – the users and automated programs follow the links to commercial ads to increase the profitability of their own advertising platforms.
  • Fraudulent clicks – network fraudsters alter the results of online voting systems and increase the counters on the website.

Who needs protection from click fraud

  • Advertising and marketing agencies – the filtering of false clicks will help to collect reliable marketing information and reduce the reputational risks.
  • Advertising companies – the protection of ads from clickers saves the budget in the context-based advertising.
  • Website owners – the protection from automatic increase of votes guarantees exact results of voting systems on the website.

How Active Bot Protection works:

  • We let all incoming traffic of the website pass through a distributed network of VARITI filtering nodes.
  • We analyze traffic in real time with regard to multiple characteristics.
  • By means of mathematical algorithms of our own development we filter automated traffic from queries of real users.
  • All requests are classified as either legitimate or illegitimate (real user or bot).
  • We divide traffic from a single IP address (mobile or wireless Internet, provider with NAT, public Wi-Fi).
  • Suspicious visitors are checked unnoticed; an expanded inspection is carried out based on the analysis of behavioral factors.
  • Upon detection of a DDoS attack or an automated scanning threat, Active Bot Protection immediately blocks malicious traffic (response time less than 50 ms).
  • Well-meaning users continue to enjoy the website’s functionality and services.
Read more about Active Bot Protection

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