Click fraud is a type of online fraud when an individual, computer program or generated script exploits
online advertisers by repeatedly clicking on a PPC (pay-per-click) advertisement to generate fraudulent charges.
Click fraud drives up advertising costs, lowers conversion rates and skews user data for online businesses.
Click fraud examples:
Technical clicks: search engines follow the links for the website’s content indexation;
Clicks from advertisers: advertisers click on their own contextual ads to increase their click-through-rate (CTR);
Clicks from competitors: competitors follow the links from contextual ads to screw the real business statistics;
Clicks from unscrupulous ads platforms owners: bots click on commercial ads to increase the profitability of advertising platforms;
Fraudulent clicks: network fraudsters doctor up online voting and other business results.
Click fraud protection is crucial for:
Advertising and marketing agencies – to protect from false clicks, collect reliable marketing data and reduce reputational risks;
Online resources owners – to save marketing budget, get the true picture of potential customers and guarantee fair results in voting sessions.
Your content can be a target for cybercriminals and copycatters. They can steal online maps and navigation systems databases, prices, and
product descriptions for online shopping, digital trading platforms data, or even unique media content.
Manual copying is pricey and exhausting - that's why cyber criminals use bots for content exfiltration. They analyze content, find links
to all related sections, and steal all the content they target.
Problems generated by scraping:
Duplicated content leads to lower ranks in organic search engine results;
Copycatters slightly change stolen texts - that’s why it’s difficult to find duplicates even via search engines;
Automatic data exfiltration is a heavy operation that can severely affect workloads and disrupt online resources'
normal operation for legitimate visitors;
A complete copy of a website can be used for phishing attacks where intruders steal users’ account data via false authorization forms.
Legal methods of protection against web scraping are limited compared to personal data processing protected
by Directive 95/46/EC of the European Parliament. That's why tech solutions to safeguard from copycatting and scraping are in high demand.
Active Bot Protection filters all the requests, identifies unauthorized content copying and scraping bots,
and stops them, reducing the client's infrastructure load.
Example of web scrapers invasion to online shopping product pages, trying to exfiltrate current price list
Bot traffic volumes can reach 80-90% of the total infrastructure capacity affecting an application performance
Example of click fraud bots attacking e-commerce advertisements
Example of web scraping attack to a customer's media resource